Lactel: turning waste into a resource
At FHCOM, we’ve been working with Lactel, France’s leading milk producer and a brand of the Lactalis group, for 10 years on its corporate communications…
Durex (RED): when making love can save lives
Everyone’s agreed to support the fight against AIDS, and the (RED) initiative has been widely applauded around the world. A simple idea which consists in making limited series of products on which part of the profits are donated to research…
Charal: conquering the consumer of tomorrow
Against a general backdrop of declining consumption, which the brand is resisting, the challenge is to renew the buyer profile by reaching out to the consumers of tomorrow: millennials, who are skeptical of manufacturers and have less of a culinary culture than their elders.
Charal: from experience to use
In response to a challenge of use, Charal has launched “Cuisine Facile”, an innovative and groundbreaking offer. The brand commissioned the agency to design an event.
Magnum Cannes: earned before paid
In 1988, Unilever revolutionized the world of ice cream by launching the first stick for adults under the “MAGNUM” brand.
