The pitch
Against a general backdrop of declining consumption, which the brand is resisting, the challenge is to renew the buyer profile by reaching out to the consumers of tomorrow: millennials, who are skeptical of manufacturers and have less of a culinary culture than their elders.
The strategy
A 100 strategy to further embody the brand’s platform with a target audience that is also losing touch with traditional media.
An influencer marketing program focused on educational, usage and experiential items linked to the brand.
The results
A massive reach totaling 12.6 M contacts on various affinity social platforms: YouTube, Meta and Twitter.
