The pitch
At FHCOM, we’ve been working with Lactel, France’s leading dairy company and a brand of the Lactalis group, for the past 10 years on corporate communications, product launches and strategic advice on cross-functional initiatives. Lactel is used to talking about proof, and has decided to make its commitment to environmental responsibility known.
The strategy
Since 2019, we’ve been orchestrating various activations and speaking engagements related to the environmental footprint of packaging. Called Recyc’Lait by Lactel, this campaign encapsulates a number of initiatives aimed at the general public, designed to engage the consumer-actor in a more virtuous process.
The results
Over 100 articles generated in 4 years
