At innocent, we make small drinks but have big dreams. One of these dreams* is to help people live better, healthier lives. That’s all there is to it. That’s why, from the outset, we’ve always done our utmost to leave things in a better state than we found them.
Axe, a brand of cosmetics and hygiene products for young men owned by the Unilever group, was launched in France in 1983.
The launch of the free press overturned the media landscape in France, proposing a new reading contract.
At FHCOM, we’ve been working with Lactel, France’s leading milk producer and a brand of the Lactalis group, for 10 years on its corporate communications…
Everyone’s agreed to support the fight against AIDS, and the (RED) initiative has been widely applauded around the world. A simple idea which consists in making limited series of products on which part of the profits are donated to research…
Against a general backdrop of declining consumption, which the brand is resisting, the challenge is to renew the buyer profile by reaching out to the consumers of tomorrow: millennials, who are skeptical of manufacturers and have less of a culinary culture than their elders.
Gain authority on strategic brand issues. Embody a positioning. Create an emotional bond between the brand and its customers, and foster brand preference in highly competitive environments. Unite around shared values or business highlights.
Against a backdrop of intense regulatory pressure, market leaders and start-ups in new categories need to make their voices heard by public authorities, and weigh in on the political and institutional debate aimed at structuring their business.
Any organization can potentially be faced with situations that could damage its reputation, whether structural or cyclical. Their impact on public opinion will have as much to do with the level of responsibility as with the transparency and posture of the company.
Inspire and establish a relationship of trust with the company’s stakeholders. Unite around our Corporate Social Responsibility commitments to promote our positive impact on society. Develop pride of belonging and employer brand equity.