Axe: from buzz to engagement

Axe, a brand of cosmetics and hygiene products for young men owned by the Unilever group, was launched in France in 1983.

Metro: a new category

The launch of the free press overturned the media landscape in France, proposing a new reading contract.

Lactel: turning waste into a resource

At FHCOM, we’ve been working with Lactel, France’s leading milk producer and a brand of the Lactalis group, for 10 years on its corporate communications…