Axe: from buzz to engagement
Axe, a brand of cosmetics and hygiene products for young men owned by the Unilever group, was launched in France in 1983.
Metro: a new category
The launch of the free press overturned the media landscape in France, proposing a new reading contract.
Lactel: turning waste into a resource
At FHCOM, we’ve been working with Lactel, France’s leading milk producer and a brand of the Lactalis group, for 10 years on its corporate communications…
Magnum Cannes: earned before paid
In 1988, Unilever revolutionized the world of ice cream by launching the first stick for adults under the “MAGNUM” brand.
Devialet: from technology to cash and vice versa
As the flagship of French technology, the Devialet acoustic engineering company has had to prove its worth and attract investors throughout its development.
