Charal: conquering the consumer of tomorrow
Against a general backdrop of declining consumption, which the brand is resisting, the challenge is to renew the buyer profile by reaching out to the consumers of tomorrow: millennials, who are skeptical of manufacturers and have less of a culinary culture than their elders.
Charal: from experience to use
In response to a challenge of use, Charal has launched “Cuisine Facile”, an innovative and groundbreaking offer. The brand commissioned the agency to design an event.
