Managing post-crisis communication: the importance of Social Listening in your digital strategy
Find out how this approach can help you bounce back and better manage your post-crisis communication. In a connected world ruled by social networks, crisis communication can quickly become a nightmare for your brand. However, it is possible to turn a crisis into an opportunity, by integrating Social Listening into your digital strategy. Crisis […]
Lactel: turning waste into a resource
At FHCOM, we’ve been working with Lactel, France’s leading milk producer and a brand of the Lactalis group, for 10 years on its corporate communications…
Sensitive communication & crisis management
Any organization can potentially be faced with situations that could damage its reputation, whether structural or cyclical. Their impact on public opinion will have as much to do with the level of responsibility as with the transparency and posture of the company.
