Everyone’s agreed to support the fight against AIDS, and the (RED) initiative has been widely applauded around the world. A simple idea which consists in making limited series of products on which part of the profits are donated to research…
Against a general backdrop of declining consumption, which the brand is resisting, the challenge is to renew the buyer profile by reaching out to the consumers of tomorrow: millennials, who are skeptical of manufacturers and have less of a culinary culture than their elders.
From influencer campaigns to ambassador programs, we select the best content creators to meet our customers’ objectives.
In response to a challenge of use, Charal has launched “Cuisine Facile”, an innovative and groundbreaking offer. The brand commissioned the agency to design an event.
In 1988, Unilever revolutionized the world of ice cream by launching the first stick for adults under the “MAGNUM” brand.