Durex (RED): when making love can save lives
Everyone’s agreed to support the fight against AIDS, and the (RED) initiative has been widely applauded around the world. A simple idea which consists in making limited series of products on which part of the profits are donated to research…
Magnum Cannes: earned before paid
In 1988, Unilever revolutionized the world of ice cream by launching the first stick for adults under the “MAGNUM” brand.
