Axe, a brand of cosmetics and hygiene products for young men owned by the Unilever group, was launched in France in 1983.
Everyone’s agreed to support the fight against AIDS, and the (RED) initiative has been widely applauded around the world. A simple idea which consists in making limited series of products on which part of the profits are donated to research…
Build, develop and energize our customers’ influence and reputation through PR communication programs designed and implemented to effectively meet corporate objectives and customer expectations.
In 1988, Unilever revolutionized the world of ice cream by launching the first stick for adults under the “MAGNUM” brand.