{"id":1526,"date":"2023-06-29T10:28:22","date_gmt":"2023-06-29T08:28:22","guid":{"rendered":"https:\/\/www.fhcom.net\/why-should-communications-agencies-work-in-synergy-with-pr-agencies\/"},"modified":"2023-07-19T18:21:04","modified_gmt":"2023-07-19T16:21:04","slug":"why-should-communications-agencies-work-in-synergy-with-pr-agencies","status":"publish","type":"post","link":"https:\/\/www.fhcom.net\/en\/why-should-communications-agencies-work-in-synergy-with-pr-agencies\/","title":{"rendered":"Why should communications agencies work in synergy with PR agencies?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1526\" class=\"elementor elementor-1526 elementor-1041\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fdfbf4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fdfbf4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1be3a9ad\" data-id=\"1be3a9ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d7a1e6 elementor-widget elementor-widget-text-editor\" data-id=\"5d7a1e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align); color: var( --e-global-color-6469d3f ); font-family: var( --e-global-typography-5f062b5-font-family ), Sans-serif; font-size: var( --e-global-typography-5f062b5-font-size ); letter-spacing: var( --e-global-typography-5f062b5-letter-spacing ); word-spacing: var( --e-global-typography-5f062b5-word-spacing );\">With the advent of social networking, many had prophesied the end of press relations. While the advent of Web 2.0 has profoundly altered the landscape and practices of the profession, communications agencies continue to call on PR agencies to build new synergies and optimize the impact of 360\u00b0 campaigns. While brands are becoming their own media, the DNA of the business remains intact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><b>&nbsp;<\/b><\/p>\n<h2><b>Press relations in the digital age: changing contacts and strategies<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to press relations, the people you talk to have changed: influencers are no longer just journalists, they&#8217;re also bloggers or key members of social networks. Our relationship with time has also evolved. Press officers, who used to build relationships only over the long term, have adapted to real-time communication and information flows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Press releases and press kits have gone digital, and tweets are the order of the day. Press and public relations have become relations with all audiences, and PR agencies have consequently learned to work in synergy with other marketing and communications functions, becoming familiar with cross-media strategies and performance measurement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h2><b>The evolving role of PR in the age of digital marketing<\/b><\/h2>\n<p><b>&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With the rise of the Internet and new digital media, PR is becoming more essential than ever to marketing and communications. Gone are the days when press officers essentially relayed corporate communications and kept a close eye on crisis situations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, PR agencies must collaborate with communications agencies to feed new media with product tests and comparisons, opinions and consumer experiences: content that was once confidential or confined to niche media. Similarly, the digital media are increasingly interested in companies&#8217; expertise. With open forums, newsletters, knowledge-sharing platforms and the  <\/span><i>\n  <span style=\"font-weight: 400;\">guest blogging<\/span>\n<\/i><span style=\"font-weight: 400;\">More and more forums are opening up for professionals to express their views and market analyses at&nbsp;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h2><b>PR synergy, the new Holy Grail for advertisers and agencies<\/b><\/h2>\n<p><b>&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For their part, communications agencies are no longer content to create succinct, memorable messages, ready to be broadcast in limited advertising spaces. They now strive to answer all the questions consumers have on all their digital media. That&#8217;s why they call on PR agencies at a very early stage to integrate their actions into their marketing mix and overall communications plans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PR synergy has become an essential prerequisite for any brand or company wishing to win over buyers and establish a long-term presence. To achieve this, we need to develop a coherent editorial line and a regular publication schedule that can be shared by all the agencies involved in the field. In conclusion, let&#8217;s not forget that press relations play a key role in natural referencing, the absolute Grail for web marketing professionals.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With the advent of social networking, many had prophesied the end of press relations. While the advent of Web 2.0 has profoundly altered the landscape and practices of the profession, communications agencies continue to call on PR agencies to build new synergies and optimize the impact of 360\u00b0 campaigns. While brands are becoming their own [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[],"class_list":["post-1526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cat1-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communications &amp; PR agencies: why play for synergy?<\/title>\n<meta name=\"description\" content=\"Dive into the world of synergies between communications and press relations agencies. Find out what&#039;s at stake in the world of Web 2.0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fhcom.net\/en\/why-should-communications-agencies-work-in-synergy-with-pr-agencies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communications &amp; PR agencies: why play for synergy?\" \/>\n<meta property=\"og:description\" content=\"Dive into the world of synergies between communications and press relations agencies. Find out what&#039;s at stake in the world of Web 2.0.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fhcom.net\/en\/why-should-communications-agencies-work-in-synergy-with-pr-agencies\/\" \/>\n<meta property=\"og:site_name\" content=\"FHCOM\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-29T08:28:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-19T16:21:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fhcom.net\/wp-content\/uploads\/photo-1612169998539-486f9ca6194b-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"941\" \/>\n\t<meta property=\"og:image:height\" content=\"631\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"fhcom_sept987yghv\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fhcom_sept987yghv\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Communications & PR agencies: why play for synergy?","description":"Dive into the world of synergies between communications and press relations agencies. Find out what's at stake in the world of Web 2.0.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fhcom.net\/en\/why-should-communications-agencies-work-in-synergy-with-pr-agencies\/","og_locale":"en_US","og_type":"article","og_title":"Communications & PR agencies: why play for synergy?","og_description":"Dive into the world of synergies between communications and press relations agencies. 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